Digital Radio UK
Digital Radio UK is the trade body funded and supported by the BBC and commercial radio multiplex operators. Its task is to ensure that digital radio has wide accessibility and to assist its swift adoption in the UK through consistent and effective marketing.
The Digital Radio UK website (www.getdigitalradio.com) provides wide range of information on digital radio, including information on device manufacturers and device retailers, as well as information to assist broadcasters.
Digital Radio adoption and Digital listening
RAJAR collates and publishes information about radio listening, and analyses listening between analogue and digital platforms, splitting the latter between DAB, DTV and the Internet.
Key headlines for RAJAR Q1 2012 are:
- 45% of the population has tuned in via any Digital platform
- 22.1 million adults have access to a DAB receiver up 12% year on year
- For the first time there has been more than 200 million hours recorded for DAB listening
For Q1 2012, RAJAR reported that listening to radio via a digital platform in terms of weekly reach had increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.3 million in Q1 2011)
Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.3 million in Q1 2011).
The share of all radio listening via a digital platform is now 29.2% (against 26.5% in 2011), with DAB’s share increasing by 15% to 19.1% of all listening (16.7% in 2011). The share of all listening through DTV is now 4.4%, with Internet’s share at 3.9%.
Further information on RAJAR and digital radio listening is available at www.rajar.co.uk.